News
Add-A-Name and Drop-A-Name: Programs to Increase Return On Postal Spending
In addition to having to deal with overall postage rate hikes, marketers have also seen the number of postage tiers steadily increase, a method the USPS is using to give marketers the incentive to prepare their mail for more efficient handling
Pulling the Trigger on Automated E-mail Campaigns
Triggered e-mail campaigns are an easy and highly effective vehicle for creating relevance and capitalizing on the many valuable touch points throughout a customer’s lifecycle
Boudin Bakery Slicing Off Print Catalog Channel
Boudin Bakery catalog customers are going to go hungry this fall. Instead of dropping its usual 300,000 catalogs this month, the company is sending customers a flier to tell them it will no longer be producing print catalogs
The 35% Margin: Myth or Reality?
Most of the people who started e-commerce businesses were expecting to earn at least a 35% margin. But reality can be disappointing. To grow they needed to price competitively; their fulfillment costs quickly accumulated; and their actual gross margins dropped to the low twenties.
Now’s a Good Time to Cover Your Assets
If you want to see a business owner cringe, ask him about his inventory. He will begin talking in a language few souls on the planet understand, using industry terms like
Charming Shoppes Expects Bigger 3Q Loss, Others Report September Sales Off
Faced with slumping sales due to a weak economy, specialty and women
Live From the DMA: On the Block at the DMEF Dinner
Concerned about the lack of direct marketing talent available today? It might look better in the near future, as the Direct Marketing Educational Foundation is all about “educating students today to enrich the direct/interactive marketing talent pool of tomorrow.”
Layoffs for Oriental Trading
A spokesman says the novelties, toys, party supplies and home decor merchant is cutting jobs to streamline operations and eliminate overlapping services in the “challenging economic environment.”