New lists

| MCM staff

Cookie Magazine Launched this past fall, Cookie magazine already has nearly 61,000 paid subscribers. A parenting magazine from the publisher of Vogue

‘Twas the season

| MCM staff

For consumers the holiday shopping season is but a dim memory, but we’re still recounting tales of super service, blasted backorders, and of course, the

Holiday stocking

| MCM staff

The stockings were hung by the chimney with carebut did marketers have the holiday goods in stock to fill them? To find out who was naughty and who was

This time it’s personal

| Ken Magill

Like one-to-one print marketing, true one-to-one e-commerce a Web experience personalized by the merchant for each customer and prospect has turned out

backword

| MCM staff

Grin and bear it You know you’d better dial the partying down a notch this year if you received one of Vermont Teddy Bear Co.’s new offerings as a Secret

New management

| MCM staff

Tucker Electronics Nearly 87,000 engineers, quality assurance managers, and other technical professionals have purchased new and refurbished test and

Taxing my brain

| Sherry Chiger

Only a politician would consider a 103-page document But in introducing S.2152, aka the Sales Tax Fairness and Simplification Act, and S.2153, the Streamlined