The parent company of Experian went shopping for a comparison shopping engine this holiday season and apparently found a bargain. British retail and business services provider GUS announced last week that its Experian division has bought PriceGrabber.com for $485 million.
Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices
Last-minute holiday shoppers have a friend in L.L. Bean, J. Crew, and Lands
As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new applications for tagging and community-gene4rated content. But one of the best attended sessions offered to lay out the ways in which search advertisers can get some of the capabilities that many offline advertisers already have
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we
Privately held Olivette, MO-based Home Delivery Incontinent Supplies Co. (HDIS) has acquired Mail Order Medical Supply (MOMS).
In addition to clothing and accessorizing women, Sandpoint, ID-based Coldwater Creek wants to enhance their physical beauty as well. The apparel merchant plans to open six Coldwater Creek Spas in spring 2006.
Jewelry and gifts merchant Ross-Simons is heading straight to video. On Dec. 15 the Cranston, RI-based company is launching a series of videos on its Website
Experian has significantly added to its lead-referral arsenal with the acquisition of comparison-shopping site PriceGrabber.com.