Five Tweaks to Boost Online Conversion Rates
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Direct Marketing Hiring at a Four-Year High
According to Owatonna, MN-based executive search firm Bernhart Associates, the new-hire index for direct marketing companies is at a four-year high.
Muoio Exits Miles Kimball
Mike Muoio, who served as president of Oshkosh, WI-based cards, gifts, and housewares cataloger Miles Kimball, resigned from his position last week.
FedEx Announces Express Rate Hikes
Effective Jan. 2, Memphis, TN-based Federal Express Corp. will charge an additional 3.5% for U.S. domestic and U.S. export Express package and freight shipments.
infoUSA special report : the web as a prospecting tool
New York-based Redcats USA, whose home goods and apparel catalogs include BrylaneHome, La Redoute, and Jessica London, is in its second phase of a major online prospecting program. It began by pursuing affiliate marketing programs four years ago, and in 2003 it began prospecting through the use of paid keywords on search engines, says director of online marketing Peter Dammann.
infoUSA special report : the web as a prospecting tool
Stuart Larkins, vice president of partner services for Chicago-based marketing services provider Performics, sums up the benefits of search engine marketing this way:
infoUSA special report : the web as a prospecting tool
The Internet is not only a new channel for marketing to and servicing old customers, it’s also a new channel for gaining new customers, thanks largely to search engine and affiliate marketing.
CB2 to Launch Catalog in the Spring
MULTICHANNEL MERCHANT has learned that CB2, an offshoot of Chicago-based cataloger/retailer Crate & Barrel, will mail its first catalog in the spring.
September Sales Roundup
For September, most of the cataloger/retailers tracked by MULTICHANNEL MERCHANT reported growth in their direct-to-consumer units. Hurricanes Katrina and Rita did cause some to suffer from lower-than-expected sales, however.
R.R. Donnelley to Acquire Spencer Press
Chicago-based printing and delivery services provider R.R. Donnelley & Sons Co. has signed a definitive agreement to acquire Wells, ME-based printer Spencer Press.