Buyer remails are probably the most profitable mailings you can have. Because circulation is focused on the most responsive segments of your house file, profitably is built in and guaranteed, says Jim Coogan, president of Sante Fe, NM-based consultancy Catalog Marketing Economics. The issue with buyer remails is to keep them fresh so that your best buyers will read, react and respond to your frequent messages.
Marketers get enamored with response rates. A good thing if you
The online marketplace–search engines and shopping sites in particular
(Direct) Mailing industry groups were clearly disappointed at recent developments that dim the prospects for postal reform this year.
Search engine marketing (SEM) is often correctly described as complicated. But as the saying goes, Where there
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
During the past year, consumers have grown more dissatisfied with the service they
The scandal over accounting for vendor income that led to the ouster of OfficeMax president/CEO Christopher Milliken has now reached the Securities and Exchange Commission.
Consumers in the Northeast region of the country outspend their counterparts in the rest of the U.S. when it comes to buying clothing online.
At long last, the fight for control of Frankfort, NY-based Northern Safety has ended. Salvatore Longo emerged victorious over his brother, Ronald,