How Will My Garden Grow?
You name it, I’ve most likely bought it from a catalog or the Internet. Shoes, swimwear, storage units not a problem. But one product category has long
News
Feeling the Effects of One-Time Events
Eight of the 13 publicly traded business-to-business and computer catalogers tracked by Catalog Age, or 62%, reported a weaker bottom line for the fourth
at deadline
NAUTICA, SMITH & WESSON PULL PLUG ON CATALOGS Two manufacturers that launched catalog divisions last fall recently closed their catalogs. Apparel manufacturer
Fingerhut Secures $63 Million for Growth
The St. Cloud (MN) “Times” reports that reborn general merchandise cataloger Fingerhut has scored $63 million of equity from two venture capital firms
CORRECTION
In the item Cheerleading Catalogers Merge in the At Deadline section of the March issue, we indicated that Varsity Brands president CEO Jeff Web would
The Sweet Metrics of Success
Any cataloger that has branched off into brick-and-mortar retailing knows that retail is a fundamentally different kind of business, requiring different
Casing the Competition
A COMPETITOR is eating your lunch. You know it. They know it. What you don’t know is how they did it. Welcome to the murky world of search engine optimization
Annual Catalog Awards Finalists
Here they are: the finalists of Catalog Age’s 19th Annual Catalog Awards (ACA). The judges selected 63 finalists in 27 categories from more than 200 entries.
listings
NEW LISTS GIGGLES & GIZMOS Launched this past fall, the Giggles & Gizmos catalog already has more than 19,000 buyers. Customers, 82% of whom are female,
LETTERS TO THE EDITOR
Productivity Measures I read with interest the Frontline Fixes articles with regard to productivity measurement in a distribution environment in the March