IT Challenge: BuyIt, Build It, or Have It Built?
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking
News
Ben Silver Sees Success with Eyewear Spin-off
Since fall 2000, upscale men’s apparel cataloger/retailer Ben Silver has been selling a small selection of eyeglass frames in its catalog. The line’s
At Deadline
BLAIR RELAUNCHING IRVINE PARK In keeping with its strategy of winning more baby boomers as customers, apparel and home goods cataloger Blair Corp. is
Spiegel Spruces Up Its Big Book Again
Beleaguered general merchandise giant Spiegel is bringing out the big guns or at least, the big book. Operating under Chapter 11 since March 2003, Spiegel
Merchandise Handling
TOM GUTSCHKEPrincipal, Keogh Consulting Indeed, T-shirts don’t store or handle like CDs! There are two answers to your question a short one and a longer
The Value of Lifetime Value
Most catalogers have used the term customer lifetime value (LTV), but few have actually calculated it, let alone used it in determining their marketing
Headsets.com Happy with Its Growth Spurt
Since mailing its first catalog in fall 2001, San Francisco-based Headsets.com has seen sales soar from $3 million that year to $11 million last year;
Season’s Greetings
BY ANY STANDARDS, 2003 was a banner year for online retailers. At a time when the rest of the retail business was in a deep funk, holiday e-commerce sales
Frederick’s of Hollywood Redux
Frederick’s of Hollywood has had almost as many comebacks as Cher. It’s no secret that the marketer of lacy and racy lingerie has endured numerous ups
Live from DoubleClick’s Insight Conference: Multichannel Marketing the Williams-Sonoma Way
New York–Since it reorganized two years ago from a channel-specific strategy to a brand-specific strategy, multititle home prodcuts marketer Williams-Sonoma