Harry and David Returns to TV
Food cataloger Harry and David on Nov. 4 began airing a pair of 60-second TV commercials that it will continue showing throughout the holiday season.
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Movers and Shakers
Sandpoint, ID-based women
BackcountryStore.com Launches Print Catalog
Heber City, UT-based BackcountryStore.com, an online marketer of high-end gear for outdoor sports, is making its way across a new trail with this month
Live from AdTech: Optimization Tests Reveal All
(Direct Newsline) A number of marketers presented their sites for criticism before an audience at AdTech on Tuesday, hoping for tips on how to better
Financial Reports: Schein, MediaBay, Brookstone
3Q Net Sales Increase 18% at Schein Melville, NY-based medical, dental, and veterinary marketer Henry Schein (NasdaqNM: HSIC ) posted double-digit increases
Eleventh Hour Passes for Internet Tax Moratorium
The Internet tax moratorium, a ban on taxes on Internet access fees, expired on Nov. 1. Although the House passed a bill in September to make the temporary
3Q Earnings Up at Aristotle
Though instability continues to plague marketers in the K-12 educational products market, Stamford, CT-based manufacturer/marketer Aristotle Corp. enjoyed
Industry Pros Urge Congressmen to Pass Can-Spam
(Direct Newsline) Panelists at a congressional hearing about spam and small businesses argued that a do-not-spam list is a bad idea and that the the Can-Spam
Customer Retention: Simple yet Sophisticated
It’s my contention that retailers are more likely to have better customer retention programs than catalogers. Direct marketers have all of their customers’
Menswear Mailers Dressing for Success
Etiquette maven Emily Post once said that corporate dress codes often reflect the nature and culture of a business, and the business fashion of the times.