“Illuminating” Discovery Leads to New Catalog
After business-to-business lightbulb cataloger Top Bulb launched its Website in 2000, the 75-year-old company was surprised to find that 40% of its online
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USPS Cuts Post Office Hours
According to “The Wall Street Journal,” about half of the post offices in Maine have scaled back their hours of operation during the past few months,
Figi’s Launches B-to-B Catalog, Website
In late August, food cataloger Figi
Vermont Teddy Bear Buys Calyx & Corolla
The company that touted itself as the
Gold Winner, Syndicated/Co-op: Catalyst Communication, Cycling Guide 2002
Though the title and the logo vary by the retailers distributing this syndicated book, it’s clear from the cover that Catalyst Communication’s 2002 catalog
Gold Award, Gifts Under $75: Jackson & Perkins, Holiday Gifts 2002
If you need a gift for the December holidays make that any holiday Jackson & Perkins surely has the perfect item. And the company ensures that shopping
Lists and Prospecting: Rating B-to-B Compiled Lists
Compiled lists have long been a keystone of business mailers’ prospecting efforts. Homing in on selections from them was challenging, though, as the files
Silver Winners
BUSINESS CLOTHING The Uniform Book from Cintas uses a helpful table of contents and clean design elements to draw readers inside. But it’s the customer
At Deadline
JULY SALES ROUNDUP Like the temperature, sales for the publicly traded cataloger/retailers tracked by Catalog Age rose in July. In fact, sales growth
Four Wheel Drive Hardware Buys Performance Products
Four Wheel Drive Hardware, which mails three catalogs selling after-market Jeep parts and accessories, has several new models in its catalog garage. The