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San Francisco–When mailing catalogs to their house file, marketers average a 4.08% response rate, according to a soon-to-be-released report from the

San Francisco–Behind the parties and the networking, the business of the Annual Catalog Conference is business. With that in mind, CATALOG AGE queried

(Direct) New York–Small and midsize businesses (SMBs) are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at

(Direct) New York–Direct mail was more likely to have spurred consumers to action in 2003 than in 2001, according to a new consumer survey. Barely over

San Francisco–Golf club parts and equipment marketer The GolfWorks is hoping to score overseas once it launches its European catalog next week. Though

San Francisco–If it

San Francisco–With his company

Picture the scene: You walk into a cavernous exhibit hall, and the room is nearly empty save for seven large, round tables. On each table sits about a

San Francisco–Advising small and start-up catalogers not to neglect many of the same concerns that large catalogers deal with, Jack Schmid and Gina Valentino