A Welcome End to a Tough Year
For many of the consumer catalogers tracked by Catalog Age, the best thing about the fourth quarter of 2002 was that it marked the end of 2002. Pretty
News
Correction
In the article List Management Heads Outside (March, p. 37) we reported that Lillian Vernon Corp. hired ALC of New York in March 2000 to manage its list
Bulls and Bears: Beware the Ides of March
Ticker symbol Company Price as of 3/28/03 52-week high 52-week low % price change last month Revenue per share T4Q % total debt/total capital DIRECT TO
Making B-to-B More Beautiful
Business-to-business catalogs require the same attention to design, layout, copy, photography, and organization as consumer books
Wientzen Embattled in FTC Free-For-All
(Direct Newsline) The direct marketing industry was put very much on the defensive Wednesday at a Federal Trade Commission forum on spam at which Direct
I.Merchant Awards Finalists
Along with the winners of the 18th Annual Catalog Awards, the winners of the 4th Annual I.Merchant Awards will be announced June 3 at a luncheon at the
New Catalogs
Ultama Swimwear Capitalizing on most women’s fear and loathing of trying on bathing suits in stores, Ultama Swimwear is delivering swimsuits to them via
At Deadline
IN THE SWIM BUYS COMPETITOR Discount pool supplies cataloger In the Swim, based in West Chicago, IL, bought the assets of Montgomery, IL-based rival cataloger
B-to-B Doing Better
While party supplies mailer Stumps reports that its consumer catalog sales are outpacing its business-to-business books, many other b-to-b marketers are
What Sluggish Sales? Says Grill Lover’s Catalog
Looking for a happy story these days? Although the home furnishings market has suffered as badly as other retail industries, don’t tell this to the Grill