News

Who would have thought that mailing to a list of dentists would work well for a cataloger of brownies and other sugar-laden goodies? But it did for Fairytale

By all accounts, spring 2001 wasn’t the best time to launch a catalog spin-off. The Internet crash of late 2000 was infecting the economy at large like

Don’t tell The Nailco Group president/CEO Larry Gaynor that it’s not prudent to start new ventures in a down economy. In the first quarter of 2003 Nailco

FreshFlowercard When you need more than a greeting card but a huge bouquet of flowers is too much, FreshFlowercard offers a suitable compromise. Launched

NEW LISTS WEST ELM More than 25,000 design-conscious consumers have purchased from the West Elm catalog in the past six months. These buyers spent an

Exchanging lists with competitors has long been a touchy subject among catalogers. But it appears that more mailers are doing business with the enemy,

In the seven months since the Sarbanes-Oxley Act (H.R. 3763) became law, publicly traded catalogers have been busily adding independent accountants and

Despite double-digit sales increases in December, apparel and outdoor gear cataloger L.L. Bean announced that it will lay off as many as 300 staffers

In a move to strengthen its own fledgling catalog business, pharmacy chain Familymeds in late January purchased the InteliHealth healthcare products catalog