Lists and Prospecting: Coming Clean with Hygiene Tools
By some estimates, up to 30% of the records in house files and prospect files are undeliverable. Even among cooperative databases, up to 8% of the records
News
Deadheads and Boarders Unite: Alloy Buys Old Glory
The 12.5-million-name house file of multititle cataloger Alloy consists largely of fashion-conscious teens, BMX bikers, and skateboarders. With its Dec.
Is Martin Zaepfel Spiegel’s Mr. Right?
Say you’re the head of a company that has seen sales drop 25% in two years, from $3.06 billion in 2000 to $2.28 billion in 2002. Nasdaq delists your company
Bulls and Bears: Cause for Optimism?
Of the 20 publicly traded catalogers tracked by Financial Advisory Partners for Catalog Age, 40% suffered a drop in stock value through December.
Small Catalog Forum: Changes
What is the most notable change you’ll make in your business this year? PEGGY GLENN, owner of Huntington Beach, CA-based Firefighters Bookstore, a mailer
Listings
NEW LISTS DELIGHTFUL DELIVERIES A cataloger/online marketer of gift baskets and gourmet foods, Delightful Deliveries has more than 21,000 12-month buyers
New Pig Nearly Burned by Fire
When a fire destroyed one of New Pig’s three buildings on its Tipton, PA, campus this past Halloween, the manufacturer/marketer of industrial cleanup
Norm Thompson Still Reworking Waterfront Living
Two years after acquiring nautical home products and gifts catalog Waterfront Living, multititle mailer Norm Thompson Outfitters is still mapping the
At Deadline
PENNEY ANNOUNCES MAJOR CATALOG CUT-BACKS General merchandise cataloger/retailer J.C. Penney on Jan. 10 announced that it will close its Atlanta fulfillment
You Sexy Thing
Last year I spoke at a conference about what I considered the sexiest catalogs. One of the examples I cited was Caprine Supply, a two-color newsprint