Eye on b-to-B: Prospecting, Not Spamming
Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything
News
Lists and Prospecting: The Price of Promotions
Everything has a price. And if you’re offering free gifts with purchase or other offers to prospects, you may have to pay surcharges to the owners of
Multiple Views of Multichannel Promos
Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger
Catalog Analysis: Ouch! Viewing a Hit to the Bottom Line
It’s a fact that most catalogers are continually striving to improve profitability. And with today’s ever-increasing costs, it behooves us all to understand
Financial reports: J. Crew, Alloy
J. Crew posts 3Q loss Apparel cataloger/retailer J. Crew Group lost $655,000 for the three months ended Nov. 2. For the comparable period of last year,
Collegiate Pacific pursues Bike Athletics acquisition
Manufacturer/marketer Collegiate Pacific, which sells sports equipment to schools and other institutional buyers, is considering acquiring the $45 million
Mark Group to launch Boston Proper Sport
Before the end of the year, The Mark Group will launch Boston Proper Sport, the first in a series of specialty catalog. The $130 million mailer produces
West Coast dockworkers, shippers reach tentative agreement
Good news for marketers: The West Coast dock workers and The Pacific Maritime Association (PMA) reached a tentative six-year contract agreement on Nov.
Sharper Image sues over air purifier
San Francisco-based cataloger/retailer Sharper Image Corp. is suing Honeywell International, Radio Shack Corp., and Kaz for patent infringement and misleading