New Catalogs
Spa 2 Go With its selection of aromatherapy products, oils, and soaps, Spa 2 Go is a highly relaxing business-to-business catalog. After two years of
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Cheers for Sears
About 30 years ago, my father worked for a knitwear manufacturer. One of the company’s clients was especially demanding. The company would refuse shipments
B-to-B: The Markets to Watch
Market #1: Personal and business security equipment Clearly the Sept. 11 terrorist attacks have spurred increased governmental spending on security. In
Stumps Celebrates Its Fantastic Purchase
On April 23, party and prom supplies cataloger Stumps acquired upscale gifts cataloger Celebration Fantastic. Terms of the deal were not disclosed. The
Lists and Prospecting: Good Hygiene Works for Daniel Smith
For Seattle-based art supplies cataloger Daniel Smith, prospecting is tricky. Not only are professional and noncommercial artists in short supply, but
Computer Mailers Big on Government Sales
Computer catalogers may or may not be in favor of bigger government but they are seeking bigger government and institutional sales. According to information
East Meets West Via Catalogs
Talk about your niche markets: Catalogers ChinaSprout and Asia for Kids both sell toys, books, and other products specifically for Asian children living
Casual Male Sold to Designs
On May 7, the U.S. Bankruptcy Court for the Southern District of New York approved the sale of Casual Male, a cataloger/retailer of big-and-tall men’s
Small Catalogs Forum: Gimme an R, Gimme an F, Gimme an M
My house file is too small for any segmentation beyond recency or I can mail all my buyers and get a great response are the two reasons small catalogers
USPS’s Merlin Soon to Materialize
After four years of development, Merlin is nearly ready. No, not King Arthur’s wizard, but the U.S. Postal Service’s Mailing Evaluation, Readability Lookup