Hanover’s Holding Onto International Male
Hanover Direct is still in the midst of the restructuring it announced in January 2001. But it has restructured the restructuring somewhat. In a conference
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Listings
NEW LISTS IDEA ART The 85,000 24-month buyers of the Idea Art catalog spent an average of $200 an order on specialty papers for desktop printers. Customers,
Stark Bros. Catalog’s Happy Return
It survived the Civil War. It emerged from the Great Depression. And not even last summer’s bankruptcy of parent Foster & Gallagher (F&G) could kill the
Lists and Prospecting: Working with Lower List Counts
You may find yourself in the minority, but if you’re looking to ramp up your prospecting efforts this quarter, renter beware: Some industry professionals
Faith Mountain Folds Its Catalog
Three years’ worth of red ink led apparel and home goods marketer Faith Mountain Co. to close its catalog. The company’s last book mailed during the past
New Web Catalogs
TheGuruSpeaks.com Imagine receiving books online within seconds of placing an order. An e-books Website launched in January offers customers the instant
J. Crew CEO out, mass layoffs reported
In an apparently abrupt departure, J. Crew Group CEO Mark Sarvary left the company “by mutual agreement” on May 1. Sarvary couldn
Catalog Copy: Really Good Catalog Writers? How About These?
The for catalog copy is the heading. As we lurch deeper into the hypercompetitive 21st century, I’m more and more convinced that except for two categories
Good Catalog/Gifts.com Up for Sale
When Reader’s Digest agreed in March to buy magazine publisher/cataloger Reiman Publications, Reiman senior vice president of marketing John LeBrun made
Eye on B-to-B: The Lowdown on Selling High-Ticket Items
Just as the rich are different, so is selling big-ticket equipment by catalog. Mailers often need to develop special collateral materials for high-ticket