Spiegel’s Had Enough of the Credit-Card Business
The Spiegel Group announced on Feb. 21 that it would sell its private-label credit-card business, which includes its First Consumers National Bank subsidiary,
News
At Deadline
READER’S DIGEST TO ACQUIRE REIMAN PUBLICATIONS, CATALOG Reader’s Digest Association, which in addition to its magazines, books, and direct marketing businesses
Catalog Analysis: Understanding Fixed Creative Costs
Creating and producing a catalog is similar to designing and constructing a building. In construction, the architect plays the key role in preparing a
Lilly’s Kids Onesies on the Way?
Lillian Vernon is relinquishing her duties as chief executive of the company she founded in 1951. But the catalog doyenne will still have a say in its
Sign on the Cyber Line
When the Electronic Signatures in Global and National Commerce Act (E-Sign) became law in October 2000, it gave contracts with an electronic signature
New CEO, New Challenges for Red Envelope
Red Envelope is marking what it expects will be its first profitable year in an unusual way: by changing CEOs. President/CEO Martin McClanan agreed in
E-mail Marketing: Grabbing ‘Em at the Inbox
Pity the poor subject line. The electronic equivalent of a direct mail envelope, it is overlooked, misunderstood, laughed at, yawned over, and trashed.
Harbour Group Plans to Rev Up Eckler’s
In March, St. Louis-based holding company Harbour Group acquired Titusville, FL-based Eckler Industries, which sells aftermarket Corvette parts and accessories
Lists and Prospecting: Maximizing Compiled Files
Among the business-to-business catalogers who participated in Catalog Age’s 2002 Benchmark Report on Lists (see March 1 issue,), 60% used compiled lists.
Holding the (Bottom) Line on Expenses
Not surprisingly, fourth-quarter 2001 sales for most of the publicly traded business-to-business and computer catalogers tracked by Catalog Age fell short