Small Catalogs Forum: Hobby Horse Clothing Rounds ‘Em Up
You don’t ask a woman her age, so let’s just say that Suzi Drnec has been selling customized western apparel since she was in junior high school. She
News
Freshman Effort Targets College Frosh
With his upcoming AllDorm catalog, owner Ryan Garman isn’t limiting himself to one prospecting method. The first 100,000 copies of the AllDorm book will
E-mail Marketing: Anthrax Has Little Effect on E-mail Plans
In the wake of the infiltration of anthrax in the postal stream, observers predicted that companies would increase their use of e-mail as a marketing
One Warehouse or Two?
A multichannel marketer based in Southern California needed help. A thriving company with 30 stores, a catalog, and a Website, it was ready to expand
Small Catalogs Forum: Expanding Your Product Niche
Just because you cater to a well-defined niche doesn’t mean you have to limit your merchandise offering. In fact, many say that one of the best ways to
Master Class: Financing Strategies for Tough Times
Yes, venture capital investing in the consumer and business services sectors is down 90% from the heyday of the first quarter of 2000 and down 50% from
New Web Catalogs
Collegiate Pacific In January, two years after it debuted an informational Website, sports equipment manufacturer/marketer Collegiate Pacific launched
Lists and Prospecting: Reviving Dead Lists
A good deal on a rented list is one thing; a solid response from such a file is often a whole other matter. But it’s possible to get both by renting or
Bass Pro Focuses on Its Channels
Determining the effect of catalog mailings on retail and Internet sales is the bane of many a multichannel marketer’s existence. But since October, when
800.com folds, sells assets to Circuit City
Consumer electronics marketer 800.com is no more. The Portland, OR-based online marketer/cataloger ceased operations on Feb. 28 and is selling key assets