Letting Go
The changes in economic and social conditions in the past year have been accompanied by significant contractions in staffing levels in organizations of
News
E-mail Marketing: No Response? E-mail ‘Em Again
When it comes to e-mail marketing, follow the adage If at first you don’t succeed, try, try again. Catalogers and consultants agree that because e-mail
Listings
NEW LISTS GREENLINKS SUPER SHOT II GOLFERS The nearly 1 million names on this file are active golf buyers and subscribers who filled out a direct mail
After Acquisition, Holiday Diver Is in the Swim
Holiday Diver, which mails the Divers Direct catalog, in January acquired its chief competitor: Chapel Hill, NC-based Performance Diver. Terms of the
Operations and Management: A Column About Columns
In this occasional series, Steve Harris, senior vice president of Middlebury, VT-based warehouse design agency Bread Loaf Corp. answers questions about
Fingerhut’s Fate
Federated Department Stores’ decision to rid itself of its Fingerhut subsidiary didn’t surprise most industry observers. After all, Federated had been
Benchmark 2002: Lists and E-Lists
There’s no need to tell you that the industry and the economy have changed dramatically since July 1999, when we conducted the previous Catalog Age Benchmark
Production Page: Easing the Pain of Press Checks
Going to a press check is no pleasure jaunt. You may have to travel all day by plane and all evening by car to get to your printer’s location. If you
Goodbye, Halftones; Hello, Stochastic?
While many magazines use stochastic screening, catalogers have been slower to catch on. Those marketers that use the technology, however, insist that
Corporate Gift Sales Slow Down
Given the number of layoffs reported in nearly every business sector during the past year, it’s no surprise that corporate spending is down. For catalogers