Knight’s Ltd. Goes Direct
Multititle mailer Knight’s Direct has quietly been making some big changes during the past year. In late December, the tightly held holding company changed
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Smooth Recovery for Jagged Edge
Even before the current economic slowdown, outdoor sports apparel marketer Jagged Edge Mountain Gear was finding the going rough. Response to the $3.2
Holiday Catalog Sales Snapshots
FREDERICK’S OF HOLLYWOOD Holiday catalog sales at women’s apparel marketer Frederick’s of Hollywood were up 3% from last year, says vice president of
The Rise and Fall of Japan
Japan was a spectacular success for many U.S. marketers in the mid-1990s. But now several catalogers that had prospected heavily there, such as Hanna
Financial Update: Third Quarter’s Not the Charm
Of the 17 publicly traded consumer catalogers and cataloger/retailers tracked by investment bank Ulin & Holland for Catalog Age, 59% suffered a decline
Critics’ Choice Video Goes for DVDs
When Infinity Resources bought the Critics’ Choice Video catalog from magazine publisher Playboy Enterprises in October 2000, more than three-quarters
The Secret Shopper: Holiday Stockings Emptying Out
A few shopping days before Christmas, CATALOG AGE’s Secret Shopper called 20 catalogs to order 60 items. Thirty-five of the desired items, or 58%, were
Operations and Management: Developing a Disaster Strategy
From an operations and management perspective, recent events have driven home the importance of being prepared in the event of an emergency. When something
Catalog Analysis: New Media, Traditional Metrics
E-mail is replacing snail mail in almost every facet of our lives. Instead of buying and mailing a greeting card, we are sending free e-mail cards from
Short Takes: Genie in the Bottleneck
It may be a clich to say that business savvy lies in managing people, processes, and technology properly, but it’s still remarkable that some companies