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Despite having taken what its executive chairman Bill End referred to in August as a lot of missteps over the past 18-24 months, multititle mailer Cornerstone

Few marketers are as closely identified with a city as Bloomingdale’s is with New York. This year, following the Sept. 11 attacks on the World Trade Center,

Between Oct. 24 and Oct. 31, operations consultancy F. Curtis Barry & Co. surveyed 500 catalog companies about any changes they were considering or had

There’s no question: Travel and leisure are hurting And no question: Short of all-out mobilization, some but not all the travel catalogs will survive.

Three years ago, Madison, WI-based fine arts and jewelry purveyor Guild.com was emblematic of the Internet highfliers. An outgrowth of The Guild, an art

Morlee Griswold is catalog director for Ventura, CA-based Patagonia, a cataloger/retailer of outdoor gear and apparel. Where did you grow up? Reno, the

Four years ago, Mercedes-Benz began to reposition its automobiles as more mainstream and affordable. At the same time, Mercedes relaunched its catalog

There’s no question that selling to the federal government is more difficult than selling on the open market. Often you must document your absolute best

As catalogers try to get more value out of their mailing lists, there’s been a growing interest in data overlays. More specifically, mailers are interested

As was the case with sales and earnings figures, mergers and acquisitions activity within the catalog and online marketing industry slumped during July,