The Company Store Expands Cautiously
Home textiles cataloger The Company Store is expanding into the home furnishings market slowly. The mailer, part of Weehawken, NJ-based Hanover Direct’s
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List Watch: Spring List Order Outlook
When contacted in October about their outlook for spring list rental activity, most list executives were looking forward to a slight pickup in business.
The Electronic Catalog: Improving Upon Generic E-mails
By now, many catalogers are on a first-name basis with their opt-in e-mail customers. When those catalogers send out e-mail newsletters or sale fliers,
Apparel Manufacturer Adopts Biobottoms
After selling clothing to retailers for 18 years, children’s apparel manufacturer Mia Bambini is going direct to the consumer. In August, the Lawrence,
Sport Supply Changes the Rules of the Game
Since 1998, business-to-business cataloger Sport Supply Group (SSG) has spent more than $8.8 million upgrading its computer systems and Website. Now the
Mixed Signs on Catalog Delivery
This season, catalog delivery timeliness, like beauty, is in the eye of the beholder. Most catalogers and industry watchdogs say that despite anthrax-related
The Wisdom of “Hogan’s Heroes”
In wartime, you have to be flexible. I never imagined I’d be quoting Sgt. Schultz of TV’s Hogan’s Heroes in an Editor’s Page. Then again, I never imagined
USPS Offers Address Validation
Now that the U.S. Postal Service has licensed its Delivery Point Validation (DPV) program, vendors should have the software available for use early next
USPS in Crisis-Management Mode
For its fiscal year ended Sept. 30, the U.S. Postal Service lost $1.65 billion. And that was before anthrax was found in the mail stream. Now the USPS
Federated cans Macy’s catalog, scales back Web operations
Three years after launching its long-awaited Macy’s mail order catalog, the Federated Direct division of Cincinnati-based Federated Department Stores