USPS Makes Rate Case Official
Given the toll that the economy is taking on mailers, some catalogers might have expected the U.S. Postal Service to reconsider its proposed rate increase.
News
Getting ‘Em Back via E-mail
In light of the economy, numerous catalogers are scaling back on their prospecting to focus more heavily on customer reactivation. And in light of rising
Attack Aftermath: Tragic Events Boost Sales for Some Catalogers
Nobody wants to profit from a tragedy such as the Sept. 11 terrorist attacks. But for some catalogers largely those selling safety equipment and patriotic
GETTING CREATIVE: Advice from the pros
THE CONSULTANTS Rick Binger is owner/principal and Camberly Moller is account manager of San Francisco-based catalog design and marketing firm Binger
Attack Aftermath: Less Flying, but Still Buying
The days when you would hop onto a plane with as little thought as you would climb into a car are over, at least for the foreseeable future. And that’s
Short Takes: Logically Speaking
You may be fed up with dot-com doublespeak, but don’t write off e-logistics just yet. It may be one of the few aspects of Internet commerce with genuine
The Edge Co. on the Edge
The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, is teetering on the brink of closing. On Sept. 24 the company laid off 48 people
Consumer Spending Plunges
Washington
Fueling Web Customization
Numerous e-commerce companies have been left stranded on the roadside of the information superhighway. These marketers investigated the early possibilities
Newport News Introduces Cami
New from Newport News: Cami International, a 60-page women’s apparel spin-off. An undisclosed number of Cami books mailed in September. About 75% went