New Consumer Catalog, Silver Award: Crossing Pointe, Holiday 2000
When you’ve been around as long as general merchandise mailer Blair Corp. 91 years trying something different, such as a targeting a younger, more upmarket
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Informational Services, Silver Award: Health Edco, 2000
When selling items of a sensitive nature, such as a simulated smoker’s lung and condom training models, you need to present them carefully. The Health
The Tax Rebate Envelopes, Please
As catalogers gear up for what they hope is a spending spree generated by tax rebate checks (see story on page 6), one industry supplier began reaping
Office Supplies, Furniture, and Stationery, Silver Award: Boise Office Furniture: The Furniture Collection 2000
With its comprehensive, well-organized assortment of upscale office furniture and accessories, Boise Office Furniture’s 2000 catalog is certainly a directory
Travel, Silver Award: Mountain Travel-Sobek, 2001
With its gorgeous photos of destinations around the world, Mountain Travel-Sobek has more in common with National Geographic magazine than with a traditional
International Consumer, Silver Award: Orvis, Women’s Clothing, Summer 2000 (U.K.)
The cover of Orvis’s Summer 2000 edition of its U.K. women’s apparel book evokes a feeling of warm, lazy days by the beach. The photo depicts the company’s
Travel, Silver Award: Wilderness Travel, 2001
The striking blue photo on the cover of the Wilderness Travel catalog of penguins underwater is a home run, praised one judge. This Silver Award-winning
Consumer Specialty, Gold Award: Patagonia, Winter 2000
A catalog’s cover photo should provide a taste of what waits inside. And the cover of Patagonia’s Gold Award-winning Winter 2000 catalog does just that.
Sporting Goods, Silver Award: Northwest River Supplies, Paddlesports Equipment Guide, Spring 2000
The judges loved the cover of the Silver Award-winning Northwest River Supplies’ Paddlesports Equipment Guide. The shot of a sportsman in an electric-green
Catalog Copy: Gold and Silver ACA Winners–24K and Sterling?
How can one attack copy in a travel catalog whose typical descriptions begin like this: THE GLORIES OF RAJASTHAN princely fortresses rising out of barren