List Watch: Testing for the Best
Considering the soft sales and lower response rates many mailers reported this year, it’s not surprising that catalogers have cut back on list testing
News
In Praise of Prep
Twenty-one years after The Official Preppy Handbook was published, preppy style is back with a vengeance though many would argue that it never went away.
Short Takes: Remains of the Day
Marketing and order management services provider OrderTrust announced early in June that it had ceased business operations. The Lowell, MA-based company,
On the Scene at eTail 2001: A Tale of Two Marketers
New York–In their Aug. 1 presentations at the eTail 2001 conference at the New York Grand Hyatt, representatives from the online units of cataloger/retailers
Cornerstone Refinancing, Not Divesting
Speculation had it that Westchester, OH-based Cornerstone Brands was planning to sell some of its titles. But the catalog consolidator says the titles
FYI: You’ve Got (Some) Mail
E-mails to customer service at 50 Web sites 2Q 2001 4Q 2000 Average time to respond 12.63 hrs. 14.13 hrs. Confirmation number included in e-mail 100%
Movers and Shakers
Downers Grove, IL-based Spiegel Catalog has hired Anne Linsdau as vice president of human resources. She most recently served as vice president of human
New Catalogs
Mothers in Motion Just because a woman is pregnant doesn’t mean she can’t work out. The new catalog Mothers in Motion sells activewear designed to enable
Bean CEO’s Agenda: Stores, Japan, the Web
Because Chris McCormick is the first CEO of L.L. Bean who isn’t a member of the Bean family, you might expect him to make some dramatic changes to the
Working Gear
Fit to Print Want to send your shipments with a sharp-looking label? Sauven Marking Ltd. has recently developed a compact multi-purpose printer named