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How Dell Uses DAM
With annual sales of $31.89 billion, Dell Computer Corp. is the country’s top-selling cataloger, according to the Catalog Age 100. So you’d think that
Hanover Selling Improvements to HSN
Hanover Direct on June 14 agreed to sell its Improvements home and garden products catalog to St. Petersburg, FL-based home-shopping TV network HSN for
Gas Prices Drop
This is the full text of my story. This is the full text of my story. This is the full text of my story. This is the full text of my story. This is the
New Web Catalogs
Aramark Uniform Services Although Burbank, CA-based work apparel marketer Aramark Uniform Services had an information-only site for three years, in March
List Watch: Keeping a Watchful Eye on Your List Management
Small cataloger or large, consumer marketer or business-to-business, a mailer needs to keep an eye on what its list management firm is doing with its
Catalog Analysis: Preplanning Merchandising
During the past two months we talked about squinch, or square-inch post-mailing analysis, to help merchants and the creative team understand what is selling
Magazine Deal a Handy Tool for Tools for Wellness
Tools for Wellness, a $3 million-plus cataloger of alternative health products, has doubled traffic to its Website and increased its online sales 250%
The Cybercritic
This month The Cybercritic shops for beauty supplies like a pro by visiting three b-to-b salon sites. CameoBeauty.com May 15, 4:30 pm, Explorer 5.0 The
Catalog Copy: Actives vs. Passives, Technique vs. Salesmanship
When a critic lumps Web copy and e-mail in the same pudding, he or she parallels the chef who puts chocolate sauce on a steak. The two are parallel only