List Watch: Memorable Lists
What’s the Most Unusual List You’ve Rented? Would you rent a list of tool buyers for a women’s apparel catalog? Or a list of lingerie buyers for a consumer
News
Small Catalogs Forum: Merchandising for a Slow Economy
In response to the cooling economy, some small mailers are tweaking their holiday-season merchandising mix. Not surprisingly, many catalogers are responding
The New Breed of Innovators
A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It’s not
List Watch: New Names Getting Scarcer
As economic uncertainty causes consumer spending to slow, it has also led to a decrease in new names to rent. Fewer prospects placing orders and fewer
Eye on B-to-B: Identifying At-Risk Customers Before They Leave
What could be worse than having customers fall into the Zone of Indifference? Having customers who are Defectors, or even Saboteurs. Such terminology
New Catalogs
This month’s selection of new catalogs are committed to good food, good service, exotic antiques, and European treasures. Elevate Your Image To help lodging
It’s Still the Catalog Age
Think the era of cataloging has passed? Think again In a column for the preview issue of Catalog Age back in 1983, I observed: What an appropriate name:
Wine Enthusiast Gets Down to Business
The Wine Enthusiast has uncorked a new business-to-business catalog. The Hawthorne, NY-based marketer of wines and related accessories mailed The Professional
Operations & Management: The Perils of Perishables
Selling food via catalog or the Internet is not for the faint of heart. Besides human organs, we are shipping the most perishable of goods, says Jo-Von