Two Computer Mailers Change Names
Computer catalogers seem to be suffering from an identity crisis. This spring two of them announced that they were changing their corporate names. In
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STATE of the WEB
Just as some households still don’t have answering machines or microwave ovens, some print catalogers have yet to add a Website. Among the respondents
The Electronic Catalog: Streaming Video Online
As the availability of Internet broadband increases, streaming video technology which enables companies to present products and ideas via video on their
Eye on B-to-B: Keying in on Vendor Relations
As with so many other facets of business, the 80/20 rule applies to cataloger/vendor relationships: 80% of your sales are likely to be of products from
Spring Legislative Roundup: Privacy, Spam, and Taxes
This spring, Capitol Hill has continued to push for stronger privacy legislation and more restrictions on unsolicited e-mail. And lawmakers haven’t forgotten
Getting a Handle on Shipping and Handling
Even before the U.S. Postal Service announced its July 1 rate hike (see story at left), catalogers were groaning under the weight of increased parcel
Watch for Falling Paper Prices
Finally, a bit of good news: Prices for the most popular grades of paper among catalogers supercalendered-A (SC-A), coated groundwood, and coated freesheet
The Secret Shopper: Mall Crawl
This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see
Executive Forum: Pleasures and Perils of Passion Marketing
Tom Rosenbauer is vice president of mail order for Manchester, VT-based Orvis, a cataloger/retailer of outdoor sporting goods. An avid outdoorsman, he
WHAT LIES BENEATH
All the work you put into getting your Website up and running comes together in one place: the user interface. An attractive home page is a critical part