J. Peterman Co. Rides Again
The quirky catalog that put the duster coat on the map has risen from the dust By now John Peterman’s rise and fall in the catalog industry has been well
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Cataloger Clips Its Retail Wings
Five years ago, nature-themed gifts cataloger Wild Wings operated 12 stores in the Midwest. Since then it has closed or sold off half of them. And by
Merchandising 2001: Where Are the Trends?
Holiday shopping is months away for most consumers, but consumer catalogers have already been busy shopping for holiday 2001. As of press time, though,
YOU’RE GONNA LOVE THIS
The more accurate your product recommendations, the more likely you are to capture add-on sales. With collaborative filtering tools, you can drive personalization
Slowly but Surely
As so-called old-economy catalogers, Wilmar Industries and Barnett took their beatings in a tech-happy stock market. Now high-tech has cooled and Wilmar
List Watch: Keep It Clean
The phrase an ounce of prevention is the best medication most certainly applies to list hygiene. After all, if you enter in the names and addresses of
Electronic Catalog: Dead Dot-coms Fuel Net Liquidation
Online merchandise liquidators are profiting from the crash and burn of their dot-com peers It’s no secret that the dot-com world is dog-eat-dog. But
Small Catalogs Forum: Computer Gear
When Terry Powers decided to learn how to use a computer in 1991 she was less than thrilled at the prospect of looking at a screen all day. Her quest
Catalog Branding: Striking Up the Brand
Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image.
Musician’s Friend Hits a High Note
Cataloger Musician’s Friend and retailer Guitar Center have been making beautiful music together for nearly two years now. Since being acquired by Guitar