Database Marketing: Transactional Modeling for Beginners
Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14
News
G. Neil Crosses Consumer Line
G. Neil Co. has built up a business selling human-resources and motivational products to small and midsize companies. But the Sunrise, FL-based cataloger
Hotels Get Cozy with Catalogs
To answer the demand for their hotel brand products –and perhaps to discourage light-fingered guests from pinching the ammenities–several upscale hoteliers
For Brookstone, an EAI System Is Hard to Find
One of multichannel marketer Brookstone’s catalogs is titled Hard-to-Find Tools. And for nearly a year now, the upscale gadgets and tools company has
Small Catalogs Forum: The Right Time to Finance
Certainly the economy is one major factor in determining whether the time is right to invest in growing your business. Common sense dictates that if people
Eye on B-to-B: Promoting Your Unique Selling Proposition
Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,
List Watch: Mailers Reflect on Hot Selects
When prospecting, catalogers for the most part are sticking to the tried and true selects on mailing lists: dollar amount spent, recency of purchase,
L’Art de Vivre Lives It Up with Investment
After an $8 million capital investment in October, New York-based luxury gifts marketer L’Art de Vivre has big plans to broaden its catalog and online
Mailing Flexibility
One of the first rules you learn in Cataloging 101 is that economic good times are about growth, and economic bad times are about holding your own. In
J. Crew Launches Children’s Line
After nine months of development, J. Crew has launched the J. Crew Kid product line. The New York-based apparel cataloger/retailer will introduce the