Behind the Demise of SelfCare
The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a
News
Balducci’s Gets a Makeover
Gourmet foods marketer Balducci’s has a new look. The New York-based company last fall redesigned and expanded its catalog and Website to better reflect
GETTING PERSONAL
…with Larry Gaynor Larry Gaynor is president/founder of Nailco, a $50 million Farmington Hills, MI-based cataloger of supplies for beauty salons.Where
Behind the Demise of SelfCare
The peril of focusing on Web content at the expense of sales Who knew that health and wellness products cataloger SelfCare was in trouble? In fact, a
T. Shipley Thrives on Cobranding
In only its second year of business, $10 million home office supplies cataloger T. Shipley has turned a profit. And the Maitland, FL-based company gives
Next Monet
In what has become a trend, all of our new catalogs this month started as Websites.In hopes to help more consumers find that next Monet – or Renoir, or
Sportman’s Guide Takes Aim at Profitability
Outdoor apparel and equipment cataloger The Sportsman’s Guide has a mandate: to “return to profitability,” says president/CEO Greg Binkley. For the 39
Everyone’s a Cybercritic
In the December 2000 issue of I.Merchant, the Cybercritic reviewed our Website, www.successories.com. We are always interested to see what an objective
Lucy.com Folds Catalog, Website
We’re taking a step back to establish stores, which is less expensive than maintaining our Web business. The fat lady may not have sung yet for Lucy.com,
THE SECRET SHOPPER
The Game Plan: Super Bowl Party Products To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before