I.Bits: SURVEY SEZ
Of more than 3,000 online shoppers surveyed in December by Internet technology provider E-centives, 40% said “saving money on the Internet is a priority
News
`Should I participate in an online comparison shopping guide?’
Everyone wants to know that he received the fairest price quote before making a purchase. Use of online shopping bots such as MySimon, DealTime, eCompare,
Burpee Delivers on Service
Venerable seed and plants cataloger Burpee certainly knows its target audience – although it should, after 125 years in the business.While perusing Burpee’s
Listings: New Lists
CRM DEMO AND CONFERENCE The names of more than 1,400 customer care professionals who have attended the CRM Demo and Conference on improving communications,
Ask the Experts
This month’s expert, Sage Marketing’s Sandra Gassmann, answers the question ‘Should I participate in an online comparison shopping guide?’
Catalog Analysis: The Cost of Acquiring a Customer
Do you measure how much it costs you to acquire a customer? The number of catalogers who dont constantly amazes me. Internet pure-play marketers tend
Steamed at Bean Bounceback
I have been a devoted L.L. Bean catalog shopper for more than 30 years. This year, as always, I placed two orders for Christmas. In the second order,
Creating KILLER CONTENT
Survival is tough on the Wild Wild Web. Improving your site’s content is one way to trigger additional sales and keep your business aliveTake a look at
New Lists
PET BIRD X-PRESS The more than 43,000 buyers from the 32-page Pet Bird X-Press catalog are predominantly male with an average age of 40. These buyers
New Lists
STITCHER’S WORLD Stitcher’s World, the cross-stitch magazine for the crafts enthusiast, now has its list of more than 10,000 mail order buyers available.