New Lists

| MCM staff

FIRE ENGINEERING The names of more than 340,000 professionals who subscribe to Fire Engineering for information about fire fighting equipment and techniques

Catalogs on TV

| Paul Miller

For holiday 1999, many pure-play e-commerce marketers with capital to burn spent lavishly on TV commercials touting the convenience and “coolness” of

Happy New Millennium!

| Sherry Chiger

For the past year or so I have been moaning to anyone who would listen (and to more than a few who wouldn’t) that 2000 was not the first year of the millennium.

Parcel Corporation Of America

| MCM staff

PCA provides logistic solutions and cost savings for Catalog and Direct Response Industry Management. Our West Coast facility is capable of warehousing,

New Lists

| MCM staff

LAFEMME SHOP The buyers from LeFemme Shop have purchased cosmetics and skincare products via direct mail. The list contains the names of more than 50,000

InStyle Catalog Already Out

| Moira Cotlier

While cataloger Williams-Sonoma took the plunge into magazine publishing with the recent launch of Taste, fashion and entertainment magazine InStyle launched

Keystone Internet Services

| MCM staff

Keystone Internet Services offers everything you need to process electronic and telephone orders. The brochure highlights our e-commerce support services

Paymentech

| MCM staff

Paymentech is the single largest payment processor of direct marketing transactions in the U.S. We combine trendsetting technologies, creative thinking

Smith & Hawken

| MCM staff

Reviewed October 25, 5:00 p.m., Explorer 4.5 (www.smithandhawken.com)While many Websites load up their home pages with content, it’s refreshing to visit