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AQUARIUM FISH Aquarium Fish magazine features a readership of more than 49,000 hobbyists interested in articles about proper care and accessories for
News
B-to-B Mailers Singing the Blues
The computer catalogers fared better than the general b-to-b mailers: All either turned a profit or cut their losses for the quarter.So much for heading
Improving Your Receiving Line
A truckload of merchandise arrives at your warehouse from the vendor; your workers check it in, unload and unpack it, and put it into stock. Sounds simple,
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BEVERAGEWORLD BeverageWorld provides its 34,000 readers with vital industry news and analysis as well as new product developments and marketing strategies.
1-800-Flowers.com Plays Up Nonfloral Items
With Christmas falling on a Monday in 2000, some catalogers set earlier shipping deadlines for holiday delivery.Multichannel marketer 1-800-Flowers.com
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SAVVY RECREATIONALISTS The Savvy Recreationalists file is a database of direct mail buyers who have purchased merchandise for outdoor activities such
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AUTO RESTORER The more than 50,000 hobbyists who subscribe to Auto Restorer are interested in product information and do-it-yourself restoration tips.
Sigma/Micro Corp.
Every software system vendor tells you their system is the best and most innovative, with the most features, leading-edge technology, the best system
Cleaning Up for Better Response
Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products
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IRENE GARI COSMETICS There are more than 21,000 names of buyers from the Irene Gari Cosmetics catalog now available for rental through George-Mann Associates.