New Lists
FLORIDA LIVING The names of more than one million readers of Florida Living magazine are now available through List Technology Systems Group. This magazine
News
short takes
When Worlds Collide If you’re at all involved in e-commerce, chances are that you’ll need to negotiate with foreign customers or set up operations abroad
Winning the M&A Game
Strategy and tactics for successful catalog mergers and acquisitionsAs mergers and acquisitions heat up the catalog industry, with 19 deals consummated
Here We Go Again! The Annual Best and Worst of Copy
I’ll admit cheerfully, up-front: This year I’m being very picky. If your print catalog has brilliant ideas, marred by nondescript descriptions, look out.
New Lists
SPANISH SPEAKERS The NationsBest Spanish Speaking Mail Order Buyers file has more than 1.2 million names available for rental through KnowledgeBase Marketing.
New Management
PERFORMANCE BICYCLE This file, consisting of 66% men and 22% women, has more than 260,000 buyers from the Performance Bicycle catalog. Buyers spend an
Heavenly
Renowned for its comfortable beds, Westin Hotels & Resorts had become so inundated with customer requests to buy its Heavenly Bed that it launched Heavenly,
More Praise for Order Forms
Regarding “Pushing (Out) the Envelope” (September 2000 issue) about eliminating the order-form envelope to save postage and paper costs, this issue deserves
New Lists
LOGOS RESEARCH The file of more than 1 million buyers from Logos Research Systems, publishers of biblical software and reference materials in a variety
New Lists
COASTAL BUSINESS MACHINES This file has more than 37,000 names of computer professionals in IT departments who have subscribed to the Coastal Business