AmeriMark’s new deal
The former TransAmerica Holdings has both a new name and a new sales channel. The Cleveland-based women’s apparel, accessories, and cosmetics cataloger
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SITES WE LOVE
Website: www.SmarterKids.comProduct line: educational toys, books, and softwareWhy we love it: This site knows how to translate personalization into loyalty
No more lavish list promotions
Companies use discounts, not gifts, to attract testers Big-buck promos, trips, parties, and other glitzy incentives designed to lure brokers and mailers
THAT’S WHY IT’S CALLED THE WORLD WIDE WEB
Japanese Internet users spend more at-home time online than users in any other country: 13.9 days a month, compared to the overall average of 12.1 days
Bauer books don `leather’ jacket
Special varnish adds attention-grabbing texture to fall catalog coverLeather is hot this season, and casual apparel marketer Eddie Bauer knows it. That’s
It’s a Small e-World After All
A redesigned site welcomes consumers to the wonderful world of DisneyStore.com.
`How can I reduce chargebacks?’
This issue’s experts – Christopher Long of Order Trust, Kathleen Keller of Paymentech, and Tom Arnold of CyberSource – answer the questionChargebacks
CATALOG DELIVERY
YOU’VE GOT (LATE) MAIL `Cruddy’ pockets mar otherwise good service Maybe it’s the nationwide labor shortage affecting the postal workforce, or perhaps
Sizing up lists for the market
How to determine if a list is large enough to rent Size does matter – at least when it comes to putting your list on the rental market. Unless you’re
JINGLE BELLS IN CYBERSPACE
Among consumers who are online, 42% plan to shop on the Web this holiday season. That’s according to an October survey of 1,000 consumers by Deloitte