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Not feather, leather In our August issue, we reported that apparel trends were driving home decor styles (see “Fashion dressing up home,” page 6). And
News
introduction
Then and Now As we enter the second millennium, it is fitting to dust off an old classic: Fenvessy on Fulfillment: The Catalog Executive’s Guide, a manual
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A questionable reply We’ve all been hearing about how important it is to provide good customer service – especially in the relatively uncharted waters
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An e-mail service star After shopping around for a watch for months, an employee of Catalog Age’s parent company finally found one she wanted in a spring
Web is the Rx for Moore Medical
Medical and surgical supplies cataloger Moore Medical is putting its money where it hopes new customers are: the Internet.The New Britain, CT-based business-to-business
BUSINESS-TO-BUSINESS
A soft quarter for B2B But computer marketers report double-digit sales gains What a difference a year makes. In last year’s second quarter, nearly all
POSTAL
USPS MAY POST A LOSS Could set stage for additional rate hikes A month before the end of the USPS’s fiscal year 2001, Postmaster General William Henderson
Small cataloger seeks partner
It’s a bittersweet story many catalogers have heard before: With a small initial investment, a start-up catalog grows steadily during its first few years
Magram, Brownstone back in the mail
Under a new owner, women’s apparel catalogs Lew Magram and Brownstone Studio are back in the mail, just three months after parent company StyleSite Marketing
SPIN-OFFS
Fisher-Price gets dressed Toy manufacturer/mailer launches apparel book Hoping to clothe the kids who play with its toys, Fisher-Price mailed more than