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Victoria’s real secret If you’ve ever perused the women’s “career” clothing in the Victoria’s Secret catalog, you’d be hard pressed to find something
News
LIST ROUNDTABLE
Fall/holiday rental activity steady For catalogers, curve balls such as the Olympics, elections, anticipated postal rate hikes, and economic cooling can
Northwest River Supplies, Paddlesports Equipment Guide, Spring 1999
True, you can’t judge a book by its cover, but the Annual Catalog Awards judges were nonetheless impressed with the front cover of Northwest River Supplies’
HYBRID MARKETING
The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from
New Lists
WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct
Etera, Plant Catalog and Garden Guide 2000
Brimming with editorial, charts, photos, and symbols, Etera’s Gold Award-winning catalog reads as much like a coffee-table book as it does a sales vehicle.
STRATEGIES
Ross-Simons gets investment Freeman Spogli takes a majority share With an eye on speedier growth and richer resources, on July 25, jewelry, gifts, and
SoBe Lizard Gear
Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and
Fishing for catalog buyers in Poland
It’s been more than a decade since Poland shifted from a centrally planned economy to a free-market system. And now that the free-market economy is no
The Nature Co. soon to be extinct
Call it Darwinism among catalogers. Four years ago, Bethesda, MD-based Discovery Communications (the parent company of cable television network The Discovery