New Pig, January 2000 Pigalog
New Pig, a purveyor of industrial spill and leak clean-up materials, shows through its motto, “In Relentless Pursuit of Clean,” that it means business.
News
backword
Something fishy about this paper When we got our hands on the chic catalog from L’Occitane en Provence, a high-end toiletries marketer from the south
New Lists
WOMEN WITH PCS The names of more than 4 million women with PCs at home are available through Worldata. All names in the file have responded to direct
Etera, Plant Catalog and Garden Guide 2000
Brimming with editorial, charts, photos, and symbols, Etera’s Gold Award-winning catalog reads as much like a coffee-table book as it does a sales vehicle.
Northwest River Supplies, Paddlesports Equipment Guide, Spring 1999
True, you can’t judge a book by its cover, but the Annual Catalog Awards judges were nonetheless impressed with the front cover of Northwest River Supplies’
HYBRID MARKETING
The consumer consideration How some b-to-b catalogers sell to individuals as well as companiesBusiness-to-business catalogers selling everything from
STRATEGIES
Ross-Simons gets investment Freeman Spogli takes a majority share With an eye on speedier growth and richer resources, on July 25, jewelry, gifts, and
SoBe Lizard Gear
Ultrahip South Norwalk, CT-based beverage marketer SoBe had so much demand for its promotional gear that it decided to sell SoBe-branded T-shirts and
Fishing for catalog buyers in Poland
It’s been more than a decade since Poland shifted from a centrally planned economy to a free-market system. And now that the free-market economy is no
DIVESTITURES
Playboy sells last catalog Critics’ Choice Video bought by fulfillment start-up After agreeing to sell its Collectors’ Choice Music catalog in June, Playboy