YOUR NEW HIRING STRATEGY
Some tips for finding the right employees for your new businessThe evolution of traditional cataloging into multichannel marketing will force many mailers
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YOUR NEW MARKETING PLAN
Your new business requires the development of a marketing strategy for each of your selling channelsAt 30,000 feet, all forms of commerce look pretty
Liz Lange: multichannel maternity marketer
In less than three years, former fashion editor Liz Lange has created a multichannel maternity wear business encompassing stores, a catalog, and a Website.Lange
L.L. Bean cleans up
Something new is in the mail for L.L. Bean buyers: skin care. The Freeport, ME-based apparel cataloger has unveiled a line of skin-care products in the
ONLINE TRENDS: Little interest in portals…
B-to-b catalogers see little benefit-or threat-from e-marketplacesSome e-commerce and business-to-business experts believe that b-to-b portals – also
Service bureaus’ expanding role
Service bureaus have increasingly been playing a more active role in mailers’ marketing activities. Today, they’re offering a wider range of services
Location shots pay off for Frontgate
Since its March issue, upscale home goods cataloger Frontgate has been taking its show on the road by shooting elaborate cover and inside photos of customers’
Consensus on capri-cious fashions
Editorial director Laura Beaudry evidently struck a nerve with women with her May editorial “Can you see me in capris?” lamenting the selection of apparel
MANAGEMENT SOFTWARE REVIEW: Mail Order Wizard gets graded
In this issue, Jim Ray, president of square drive screws cataloger McFeely’s, reviews the Mail Order Wizard catalog management software system, produced
The Cyber Road Less Traveled
High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is