ACQUISITIONS: Fingerhut buys into apparel
Arizona Mail Order, Bedford Fair, now Lew MagramOn March 10, Fingerhut bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram
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MULTICHANNEL MARKETING: Late to the plate Web newbies now playing catch-up
When $1.1 billion cataloger/retailer Williams-Sonoma went live with its Website in November 1999, it figured its brand name would attract shoppers. And
Increasing Web sales through data analysis
If you want to increase your ‘Net sales, you need a solid reporting system that provides you with specific details about your users’ behavior – information
Martha gets catty
Does Martha Stewart never rest? Even while enjoying herself, the domestic doyenne is busy cooking up new catalog products. Stewart reportedly revealed
BUSINESS-TO-BUSINESS: Multiple Zones plugs into Microsoft
Cataloger becomes software giant’s primary supplierLooking to make your company’s stock price nearly double? Become a primary supplier for Microsoft Corp.On
FOCUS: RESTAURANT SUPPLIES – boxer northwest
Reviewed March 14, 10:00 a.m., Explorer 4.5 (www.boxernw.com)although Boxer Northwest clearly understands the key elements to becoming a successful online
WHY B-to-B SUCCEEDS OVERSEAS
With notable exceptions, such as apparel mailers Lands’ End and Eddie Bauer, few U.S.-based consumer catalogers have created a significant presence in
Take a whiff of these puppies!
Do your feet smell? If so, Lands’ End may be able to help. The Dodgeville, WI-based apparel cataloger has developed a sock made of special silver-coated
How we catalogers can win on the Web
Welcome to cyberspace, the American dream, the frontier of the new millennium, and an unprecedented opportunity for direct marketers to use their skills
FOCUS: BABY PRODUCTS – hanna andersson
Reviewed Jan. 25, 12:30 p.m., Explorer 5.0 (www.hannaandersson.com)plenty of “experts” say that a splash page is critical to establishing your brand online,