Gaiam works to own the `LOHAS’ market
Before going public last October, Broomfield, CO-based cataloger Gaiam needed a succinct description of its market niche. It came up with LOHAS: Lifestyles
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HAVING HIS SAY
“There are a number of retailers that are investing heavily in promotion and discounting at the expense of their gross margin and order size. In the long
CONSUMER TRENDS: Online spending growth slows
Internet commerce may be growing in leaps and bounds, thanks to increased penetration among consumers. But according to a study by University of Pennsylvania’s
collaring volume orders
Calling all cars: Gall’s, the cataloger for public safety uniforms and equipment, is looking to make some big collars on its Website (www.galls.com).
MERCHANDISING: Luxe rewards
Next year look for comfort…in pink?This holiday season, give your customers what they really want: comfort – and make it pink. Lounging on velvet sofas,
CELEBRITIES SELL OUT
Not content with being an acclaimed comedienne, Tracey Ullman has become an entrepreneur as the chairwoman/cofounder of Purpleskirt.com. This online boutique
A catalog cheerleader
Just read your March 1 editorial and agree that all the rate increases could be upsetting. But like you, I like to focus more on the positive side and
THE SECRET OF J. CREW’S SUCCESS
Like its catalogs and stores, J. Crew’s Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for
MULTICHANNEL MARKETING: Wine Enthusiast hooks up
Channel integration boosts cataloger’s sales 30%The Wine Enthusiast had good reason to uncork a few bottles at the end of last year: Overall sales for
..OR DOES IT?
But according to an Active Research survey of 1,700 consumers, 59% cited convenience as the reason they shopped online, while 29% said selection. Just