at deadline

| MCM staff

FINGERHUT BAILS OUT MAGRAM, BROWNSTONE On March 10, Fingerhut Cos. bought the inventory, lists, and trademarks of StyleSite Marketing’s Lew Magram and

BENCHMARK 2000 DATABASE

| MCM staff

Not all catalogers, it seems, are sold on database marketing. As is to be expected, the larger catalogers that participated in Catalog Age’s 2000 Benchmark

WHAT’S NEW

| MCM staff

– To help boost conversion rates from affiliate programs, ePod Corp. (www.epod.com) has launched the ePod. Described as “a transactional showcase,” an

Spiegel’s power play

| Diane Cyr

Over the years, Spiegel Catalog has assumed more personalities than Madonna – and for the most part, with less success. The current Spiegel catalog tagline

Mow betta blues

| MCM staff

Spring has barely sprung, and we’re already dreading mowing the lawn. But thanks to Hammacher Schlemmer, we may not have to – if we shell out $700 for