It’s All About Riding the Prime Day Wave for Proactiv

| Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

Hermes Opens Big Ticket Distribution Center in Germany

| MCM Staff

Offering 100,000-sq-m of warehouse floor space, Hermes’ new complex is one of the largest new developments in North Rhine Westphalia. It has been specifically designed to serve the needs of the logistics processes associated with the handling of furniture, large electrical appliances and other big-ticket items.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App

| MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

Jeff Gennette

Jeff Gennette Will Replace Terry Lundgren as Macy’s Inc.’s CEO

| MCM Staff

Terry J. Lundgren, Macy’s Inc.’s CEO since 2003 and Chairman since 2004, will transition the position of CEO to Jeff Gennette in the first quarter of 2017. Gennette will join the Macy’s, Inc. board of directors, effective today – bringing the size of the board to 14 members. He will assume additional management responsibility during the transition period, including oversight of the Macy’s stores organization.

translate.com

Translate.com Rolls Out 30 New Features to its Platform

| Tim Parry

Brands without the resources to produce multilingual content now have a simple and cost efficient platform to localize their content. With those staggering numbers in mind, language technology and translation solutions provider Translate.com announced the addition of more than 30 new applications and integrations to its platform.

Yihaodian

Walmart Creates New China Strategy, Sells Yihaodian to JD.com

| Daniela Forte

Walmart has entered a joint venture with JD.com that will create a shift in Walmart’s ecommerce strategy in China. The U.S. retail giant has sold its Yihaodian ecommerce marketplace to Chinese marketplace operator JD.com, and plans to retain the Yihaodian direct business and set up a retail presence on JD.com. Here’s what the deal means to both retailers.

JD.com is Invading Britain to Promote Chinese Ecommerce

| Tim Parry

JD.com will host a week-long roadshow of “British Week” activities in the United Kingdom to enable more British brands to sell direct to consumers across China. Here’s a look at some of the ways JD.com is invading Britain offline to grow its online business, and which U.K. brands are already on board.