The ecommerce space is going through a major transformation where one-to-one marketing and personalization are driving innovations through technologies like machine learning. Here are five ways data science can help drive customer satisfaction.
What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.
Whether a retailer is just starting in the path of omnichannel retailing or simply looking for ways to refine their existing strategy, these 5 examples should give a better idea of how to do it right.
Critical to meeting customer expectations is delivering on the perfect customer order: the right product at the best price, when and where they want it. Find out what the key components are to making this happen, delighting customers consistently and driving loyalty while maintaining operational efficiency.
When shopping for a product, the price and quality of an item are often key differentiators for consumers. In today’s digital world, however, the customer experience is equally, if not more, important. Here are three ways retailers can drive the customer experience.
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.
U.S. retail sales are expected to grow 3-4% in 2017, according to the Fitch Ratings Outlook, consistent with the 3.8% retail growth Fitch predicted in 2016. See what else the outlook found, including retailers it expects to prosper and those that will be challenged in 2017.
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.
It’s often a challenge to shrug off a difficult customer interaction. We’re all human, after all! To stay efficient and keep quality up, here are 5 tips from the “customer happiness team” at One Click Ventures to help your agents release tension, alleviate frustration and move on after a challenging exchange.