To retain customers, drive repeat purchases, and continue to grow your business, you must provide your customers with a five star experience, every time they use your site or interact with your company. By implementing these five steps, your business will be on its way to building a loyal customer base, and driving sales.
In order to build the right experience across channels, it is critical to take a step back and understand the complexities associated with multichannel selling. Here’s why success for merchants today requires the integration of processes and systems that were originally designed in silos.
Smiling is a great tool for call center staff, as it can make employees more comfortable. Our natural tendency is to stick with attributes that are familiar to us; smiling decreases this need and hence can help staff experiencing an uncomfortable conversation to handle it better.
For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. Here are four tips to beat those late summer time blues for your business.
PetSmart partnered with Cognizant to gain better insight into its customers and their pets that promises to create a better shopping experience. Cognizant will empower PetSmart with better decision making by integrating operational store, campaign and other data to provide a single view of the entire data landscape. See what other ways PetSmart will improve the customer experience with this partnership.
Do your customer-facing systems, procedures and people create a positive or negative shopping experience? If the latter, money and customers are going out the door. See if your organization measures up, how to analyze your current state and learn ways to make improvements.
Macy’s announced the pilot of Macy’s On Call, a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. Macy’s On Call taps IBM … Continue Reading →
The Yankee Candle Company has selected Aptos Inc., to help streamline, optimize and integrate its omnichannel retail operations and support engagement with customers. In choosing Aptos Inc., it has offered The Yankee Candle Company a strong retail point of sale, CRM, order management, sales audit and a loss prevention functionality.
With expectations so high and pressure to consistently delight a daily reality, shipping and delivery is a huge component of the overall customer experience. So being atop the industry in this category is no small feat. Find out what Apple did to win the 2016 Excellence in Customer Experience award at Operations Summit for best shipping and delivery experience.
The role of a store associate should be to serve their local online customers just as much as their in-store customers. These omnichannel associates can provide ecommerce shoppers with a much better experience and can bring retailers the following three benefits.