Sears and Kmart Expand In-store Pickup Across Brands
To consolidate its omnichannel offerings, Sears and Kmart customers do online order pickup at either store, regardless of which website is used.
Customer Experience
Wayfair Partners with HGTV on Comprehensive Program Integration
Wayfair has seen its advertising response rate increase more than two-fold with the Brother vs. Brother integration as compared to other prime time airings and the show ranks within the top five performing programs for Wayfair in terms of driving traffic to the website.
Getting Through to Customers in a Multichannel World
In today’s multichannel world, consumers have more flexibility and more avenues for shopping than ever before. There’s no chance that this multichannel revolution will slow, however, so brands need to act now to address these challenges or risk being crushed by the competition.
Rewards Data Helps GameStop Drive Omnichannel Growth
Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.
The Three Stages of Social Customer Service
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Is Your Customer Experience Designed for Humans?
Your customers are not machines. You can target, track and acquire them, but you’re still dealing with conscious, emotional organisms. So how do you honor your customer’s humanity? In a world overloaded with choices, content and reviews, in what practical ways can you guide how customers relate to your brand?
Personalization is the Key to Increasing Customer Loyalty
A personalized ecommerce experience has become just as important to consumers as price. And retailers need to get on board with that message.
The Gap Between Customer Expectations, Retailer Reality in Omnichannel
Forrester found that 71% of consumers expect to view in-store inventory online, and 50% of them expect to buy products online and pick them up in store.
Genesco Focusing on Omnichannel Rollouts, Growth
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
How SmartFurniture Wins With Personalization
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.