The Future of the Contact Center
The contact center as we know it will change drastically in the next few years as shoppers become more reliant on email, social media, and mobile but retailers will still need to offer the human touch.
Customer Experience
The Rise of Pinterest in Ecommerce
Pinterest is no longer a social media site used by the masses for posting images of wedding dresses, food recipes, or interior design ideas. It’s now an interactive way for retailers to spread the word about their products and a way to boost sales
How to Spring Clean With Customer Acquisition
There were more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, according to Forrester Research Inc.’s 2013 Mobile Trends for Marketers report in February. With the … Continue Reading →
5 Tips To Improve Shopping Cart Abandonment Emails
Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.
The Truth About the Best Time to Send Email
With the email analytics for hundreds of diverse ecommerce email marketers and millions of emails at our fingertips, here is how I respond to the frequent questions about the golden bullet time to send email.
Sears Canada Dishes on Successful Shopping Experience
Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.
How to Address Unhappy Customers on Facebook and Twitter
In this infographic from ExactTarget, you will learn all about the various types of “complainers” found on Facebook and Twitter and exactly how to respond to them.
Leveraging the Power of Social Proof
Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.
3 Crosschannel Trends You Have to Know in 2013
Five short years ago, brick-and-mortar stores were pumping away quite solidly. Sure, they were feeling some of the changes that ecommerce and a little mobile shopping brought on, but it … Continue Reading →
5 Tips For Building Online Trust
Although a number of factors come into play when a customer makes a decision to buy online, none other is more important than trust. Here are five tips to help avoid those common mistakes and develop a website that is secure and trusted.