A Matter of Tone

| Barbara Arnn

Complaints of color discrimination may constitute an emerging trend in workplace discrimination claims. An article in the May 2004 issue of the Mailing

Meet and Greet

| Rama Ramaswami

IN THIS DAY AND AGE, face-to-face is old hat. Isn’t it silly to travel across the country to a conference when you can just catch a couple of tutorials

A Touch of Serendipity

| Herschell Gordon Lewis

We all know the word finding what we’re not looking for. (If you’re a lexical history buff, you know the origin of the word Horace Walpole’s 18th-century

Museum Piece

| MCM staff

POPPING THE BUBBLE WRAP that came with your birthday gift? Stop! You may be destroying a collectible. Sealed Air Corporation’s Bubble Wrap cushioning

Jumping Ship

| MCM staff

Whether you rightshore, multishore, or just plain offshore your operations, you’re part of a trend that’s accelerating despite or perhaps because of the

Dot.Comeback

| MCM staff

A company that neglects its website may be committing commercial suicide. A self-serving dot-com platitude from five years ago? No that’s the respectable

Happily Ever After

| Debra Ellis

The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service

Kitchen Sink Included

| D. Douglas Graham

RETAILERS OFTEN PUSH PRODUCT the way disc jockeys promote rock and roll they play the hits. But this hit-focused merchandising tends to underrate the

Patch or Scratch?

| Jeff Siegel

When Steve Bolin gets to work each day, he has the usual sorts of duties and assignments to handle. But Bolin, facilities director for the DC of business

One of Every SKU

| D. Douglas Graham

Our merchandising strategy is to leave no stone unturned, says co-owner Bart Calame. We are a specialty provider, and we carry all the brands that outdoor