Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

In the Midst of Mobile Madness, Cross-Channel Strategies Remain Crucial

| Mike Sands

To meet the expectations of cross-channel customers, retailers must pursue a people-based marketing strategy that will help them reach shoppers in the right place, at the right time, with the right message. This, of course, is no small task. Customer recognition and real-time engagement across channels are major challenges facing retailers today. So where does a retailer begin?

Week in Review: Star Wars! Nothing But Star Wars!

| MCM Staff

A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.