opinion & response

| MCM staff

Plane Crazy Publicity Stunt Some 73 years after Amelia Earhart became the first woman to fly across the U.S., a plucky dentist from Sonoma, CA, re-created

NOW HEAR THIS

| Karen Berman

HE STRAPS ON A SMALL WIRELESS TRANSMITTER, adjusts a headset, and he’s off. Is he a salesman setting out on a road trip in a state that prohibits hand-held

Sense and Sensibility

| MCM staff

A lift operation enhanced by an obstruction sensing system is a new offering by McConnellsburg, PA-based JLG Industries, Inc. The self-propelled vertical

GOLDEN RETRIEVER

| Richard Sawyer

If you’re still chasing CRM, ERP, SCM, VIM, TIM, and what have you, you’re barking up the wrong tree. None of these much-heralded applications have had

Honey, I Shrunk the Dot

| MCM staff

There is the real world, and there is the electronic world. Tech shop findtheDOT, Inc., based in Oakland, CA, offers a technology designed to connect

Break Time

| Thomas G. Dolan

There was a time when most goods sold in this country were made in this country when you received a faulty shipment, you could send it back. But now that

Rabbit, Run

| MCM staff

The promise of Web access to any information is in theory a great idea, but there have been many obstacles which have made it very difficult to get immediate

The Whole Shebang

| Rama Ramaswami

When you finally make logistics VP, you have it all and you get to do it all. In its 2001 survey of career patterns in logistics, The Ohio State University

Reverse Gear

| Lew Waddey

A company may outsource all or a portion of its operations. Typically, a firm that chooses to outsource the fulfillment portion of its business does so

Up Front

| Jeff Kline

I have managed many catalog fulfillment centers and toured many other facilities in my 25 years of experience. If you want to evaluate an operation quickly,